Privacy Policy

Last updated: 14 August 2026

HYL ("HYL", "we", "us" or "our") operates this online store and website. Our store is powered by Shopify, which enables us to provide our products and services to you.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order, contact us, create an account, leave a review, subscribe to marketing communications or otherwise interact with HYL.

We take your privacy seriously and process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.

Information We Collect

Depending on how you interact with HYL, we may collect and process information including:

• Your name
• Email address
• Telephone number
• Billing and delivery address
• Order and transaction information
• Products you view, purchase, return or add to your basket
• Account information, where you create an account
• Communications you send to us
• Reviews, photographs or other content you choose to submit
• Device, browser and network information
• IP address
• Information about how you use and navigate our website
• Marketing and communication preferences

Payment information may also be processed when you make a purchase. Payments are handled through Shopify and applicable payment providers. HYL does not need to directly store your full payment-card details in order to process your order.

How We Collect Your Information

We may collect personal information:

• Directly from you when you place an order, create an account, contact us, submit a review or provide information to us
• Automatically when you use our website, including through cookies and similar technologies
• From Shopify and other service providers that help us operate our store
• From payment, fulfilment, delivery, analytics, review, marketing and other service providers where necessary

How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders
• Process payments
• Arrange production, fulfilment and delivery
• Provide order and delivery updates
• Process returns and refunds
• Provide customer support
• Manage your customer account
• Collect and display customer reviews
• Improve our products, website and customer experience
• Detect and prevent fraud or misuse
• Maintain the security of our website
• Comply with legal and regulatory obligations
• Send marketing communications where we have an appropriate lawful basis to do so

Where required, we will ask for your consent before sending certain marketing communications.

You can unsubscribe from marketing emails at any time using the unsubscribe link contained within those emails.

Legal Bases for Processing

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may process your information because:

• It is necessary to perform a contract with you, such as processing and delivering your order
• We have a legal obligation to process or retain certain information
• We have a legitimate interest in operating, protecting and improving HYL, provided those interests do not override your rights
• You have provided your consent, where consent is required

Where processing is based on consent, you may withdraw that consent at any time.

Shopify

Our online store is powered by Shopify.

Shopify processes certain personal information to provide its ecommerce platform, payment, security and other services to HYL and its customers.

Information submitted through our store may therefore be processed by Shopify and its service providers.

For more information about how Shopify handles personal information, please refer to Shopify's Consumer Privacy Policy.

Service Providers

We may share personal information with trusted third parties where necessary to operate HYL.

These may include:

• Shopify
• Payment processors
• Print and fulfilment providers
• Delivery and courier companies
• Customer review platforms
• Email and marketing providers
• Analytics providers
• Website and technology providers
• Professional advisers where required

For example, information such as your name, delivery address and order details may need to be provided to our fulfilment and delivery partners so that your order can be produced and delivered.

These providers should only receive information reasonably necessary to perform their respective services.

Reviews

We may use a third-party review service to collect and display customer reviews.

If you submit a review, information you choose to provide — such as your review, rating, name and any photographs or videos you voluntarily upload — may be processed by our review provider and displayed on our website in accordance with the relevant settings and terms.

Do not include sensitive personal information in a public review.

Cookies & Analytics

HYL and our service providers may use cookies and similar technologies to operate our website, remember preferences, understand how visitors use our store, improve performance and, where applicable, support advertising and marketing.

Some cookies are necessary for the website to function, while others may require your consent.

Where required by law, you will be given the opportunity to manage your cookie preferences.

Marketing

Where permitted, we may use your contact information to send you information about HYL products, new releases, restocks, offers and other updates.

Where consent is required, we will only send these communications after you have provided that consent.

You can unsubscribe from marketing communications at any time.

Unsubscribing from marketing will not prevent us from sending essential communications relating to an order or your account.

How We Share Personal Information

We may share personal information where reasonably necessary:

• With Shopify and other providers that operate our online store
• With fulfilment providers to produce and fulfil orders
• With delivery companies to deliver orders
• With payment providers to process transactions
• With service providers supporting reviews, analytics, marketing, customer service and website functionality
• Where you specifically ask or consent to us sharing information
• Where required by law, regulation, court order or another valid legal process
• Where necessary to establish, exercise or defend legal rights
• In connection with a sale, restructuring or transfer of all or part of the business

We do not sell your personal information in the ordinary meaning of selling customer information for money.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, maintaining appropriate business and financial records, resolving disputes and complying with legal obligations.

Different types of information may therefore be retained for different periods.

International Data Transfers

Some of our service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required under applicable UK data protection law.

These may include adequacy regulations or approved contractual safeguards for international data transfers.

Security

We take reasonable measures to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

You should avoid sending sensitive or confidential information through unsecured communication channels.

Your Privacy Rights

Depending on the circumstances, UK data protection law may give you rights including the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information in certain circumstances
• Request restriction of processing in certain circumstances
• Object to certain processing
• Request portability of certain information
• Withdraw consent where processing is based on consent
• Object to direct marketing

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, contact us using the details below. We may need to verify your identity before completing your request.

Children's Privacy

Our website and products are not specifically directed towards children, and we do not knowingly collect personal information from children where doing so would be contrary to applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us.

Third-Party Links

Our website may contain links to third-party websites or services.

HYL is not responsible for the privacy practices of third-party websites that we do not operate. We recommend reviewing their privacy policies before providing them with personal information.

Complaints

If you have a concern about how HYL handles your personal information, please contact us first so that we can try to resolve it.

You may also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers, legal requirements or privacy practices.

When we make changes, we will update the "Last updated" date shown at the top of this policy.

Contact Us

If you have questions about this Privacy Policy, would like to exercise your privacy rights, or have a concern about how your personal information is handled, please contact us:

HYL
Email: hylperformanceuk@gmail.com

For the purposes of applicable UK data protection law, HYL is the controller of the personal information described in this Privacy Policy.